Who are they
Epos Now is a world leader in customisable Point of Sale systems, powering over 64,000 businesses across 74 countries, covering retail, hospitality, and every kind of customer-facing business. Their platform provides the backbone for thousands of SMEs as well as enterprise-scale operations, enabling fast, secure, and flexible transactions globally.
The Challenge
Epos Now’s growth was rapid—but their legacy Silverlight CMS was holding them back. Marketing teams faced painful bottlenecks: rigid templates, limited content scheduling, and a reliance on developers for simple updates. Launching new campaigns or tailoring content to different geographies was slow and resource-heavy.
On top of this, sales operations weren’t fully aligned with marketing activity. Lead data wasn’t flowing efficiently into Salesforce, making it difficult to track ROI or respond quickly to inbound opportunities. To keep pace with its ambitious global expansion, Epos Now needed a modern, scalable CMS that could seamlessly connect marketing activity to commercial results.
The Solution
We approached the project as if we were building a full-scale digital product, embedding a multidisciplinary squad of product & technical leads, engineers, designers, and analysts directly into Epos Now’s organisation. Together, we mapped a global rollout strategy, starting with a soft launch in Australia to stress-test the platform before scaling.
Migrating from Silverlight to WordPress, we rebuilt the CMS to give marketers freedom while ensuring enterprise-grade stability. Features like automated promotions, dynamic pricing, and content scheduling empowered editors to move quickly without depending on developers. Meanwhile, UX refinements made the site faster, clearer, and more conversion-focused across all devices.
One of the most impactful elements was our API integration with Salesforce, which enabled custom forms to be placed flexibly across the site. This meant that lead data flowed directly into CRM workflows, accelerating time-to-contact and creating a clearer path from visit → lead → conversion.
The Impact
The transformation was immediate. Marketing gained the agility to launch campaigns in days, not weeks. Developers were freed from repetitive content tasks and could focus on strategic improvements. The Salesforce pipeline integration gave sales teams near real-time access to high-quality leads, reducing lag in customer engagement.
Globally, the phased rollout model ensured minimal disruption and maximum adoption. By the time the platform went live across Epos Now’s 74 markets, the organisation had a CMS that scaled with its ambitions—and a clear blueprint for how to align marketing and sales through technology.
This was more than a replatforming. It was a business enabler that turned Epos Now’s website into a revenue engine, capable of supporting fast international growth.
