Tag: operational efficiency
Your ecommerce, CRM, ERP, payment gateway, and helpdesk all work. However, customers still get a broken experience. Usually, the failure sits in the space between the systems, not inside any one of them.
Launching an AI pilot is not the difficult part. Turning that pilot into something useful, measurable and safe enough to run inside the business is where many firms are now getting stuck.
Returns are no longer a small operational inconvenience. They have become a margin problem, a customer experience problem, a fraud problem and, increasingly, a strategic problem for online retailers.
