What is Apple Intelligence?

Apple Intelligence is a personal intelligence system integrated directly into iOS 18, iPadOS 18, and macOS Sequoia. It leverages powerful generative models and your personal context to deliver a level of intelligence that’s both useful and relevant.expand_more

Here’s a glimpse of what it can do:

• Understanding and Creating Language and Images: Apple Intelligence can comprehend your natural language and create text and images based on your prompts.expand_more Imagine effortlessly drafting emails, generating creative content, or even designing graphics.
• Taking Action Across Apps: This isn’t just about smart suggestions; Apple Intelligence can perform actions within apps based on your requests. Think of it as your personal assistant, automating tasks and streamlining your workflow.
• Simplifying Everyday Tasks: Apple Intelligence draws on your personal context, learning from your habits and preferences to make your life easier.expand_more It can anticipate your needs, automate routines, and help you get things done faster.

A New Standard for Privacy in AI

Apple has always been a staunch advocate for user privacy, and Apple Intelligence is no exception. It features a groundbreaking technology called Private Cloud Compute, which flexes and scales computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. This ensures that your personal data remains private and secure, setting a new standard for privacy in the AI landscape. As Tim Cook, Apple’s CEO, aptly put it: “Apple Intelligence is a personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad, and Mac…it protects your privacy at every step.”

Apple Intelligence in Action

Apple Intelligence is set to revolutionise how we use our iPhones, iPads, and Macs.

Here are a few examples of how it could transform your daily routine:

• Smart Email Composition: Apple Intelligence can analyze your emails and suggest personalised responses, saving you time and effort.
• Creative Content Generation: Whether you’re a writer, artist, or musician, Apple Intelligence can spark your creativity and help you generate unique content.
• Personalised Recommendations: Apple Intelligence can learn your interests and preferences to recommend relevant apps, movies, music, and more.

The Future is Intelligent

Apple Intelligence is a bold step forward in the world of AI, promising a future where our devices truly understand and anticipate our needs. With its focus on privacy and personalised experiences, Apple Intelligence could redefine how we interact with technology.

To learn more about Apple Intelligence and its capabilities, be sure to check out the WWDC 2024 keynote and explore Apple’s official website for the latest information.

Additional Resources:

• Apple Newsroom: https://www.apple.com/uk/newsroom/
• WWDC 2024 Keynote: https://www.youtube.com/watch?v=RXeOiIDNNek

Images ©Apple Inc.