As a news-driven brand, LBC wants to ensure that its ads are always of the moment. Maverick created an easy-to-use platform that enables LBC’s editorial team to create news-based content as it happens, all in a matter of minutes. Our easy-to-use CMS platform lets LBC update the latest news headlines and accompanying images on over 1,000 Street Hubs across 23 UK cities. It all happens in under 5 minutes. This dynamic approach means LBC can publish up to 6 stories at any moment; just as important, they can update or replace stories as the news agenda changes; with a single click. Every day, millions of people see these LBC news stories across the UK, from Aberdeen to Brighton.