Elevating the exhibitor experience through product leadership
Who are they?
Managing ~550 annual events in 30+ countries, Informa Markets creates platforms for industries, specialist markets and customers to trade, innovate and grow.
The problem
Informa Markets aspired to be a digital-first events company but lacked the product leadership expertise to make this happen. Following a series of global acquisitions, its teams and technology had become fragmented, leading to poorly designed experiences, like its exhibitor customer management platform.
Operating inconsistently between a legacy system and new system, the platform relied heavily on manual intervention. For instance, exhibitors had to assign co-worker tasks offline and data centre access was limited to one user at a time, causing increased calls to the support team.
The solution
We embedded a product manager inhouse to help optimise technology and drive product velocity:
- Introduced Jira as the single source of truth for project documentation
- Refined user stories to make them developer-friendly.
- Enabled data consistency and removed duplication between old and new systems.
- Improved automation through Mulesoft APIs.
- Deployed Lightening Web Components to accelerate development and security in Salesforce applications.
- Launched exhibitor self-serve features such as online badge registration, secondary user invitation and task assignment.
