2023 Trends: How companies in different industries drive customer engagement with immersive technology.

2023 Trends: How companies in different industries drive customer engagement with immersive technology.


By Maverick Partners

How companies in different industries drive customer engagement with immersive technologies in 2023.


The ever-changing technology landscape is constantly evolving and changing how brands interact with their customers. With technologies like AR and VR, businesses can create enhanced digital experiences that drive customer engagement and boost brand awareness. In this blog post, we’ll explore how immersive experiences are shaping the future of digital marketing in various sectors, along with real-world examples of companies that have successfully implemented immersive technologies into their marketing strategies.

The Music Industry’s Immersive Experience

In the music industry, immersive technologies like virtual avatars and 3D projection mapping visuals revolutionise how fans experience music. Virtual events provide an enhanced entertainment experience and a safe platform for artists and fans during times of crisis or disruption.

The Sports Gambling Digital Revolution

Immersive technology is also transforming the world of sports gambling by offering an engaging and interactive betting experience. For example, using augmented reality (AR) gambling apps, users can experience the action in an immersive environment and place their bets’ without interruption.

By integrating AR technology into their app platforms, sports betting companies create more engaging user experiences; when fans are more engaged, they are likely to interact more, meaning more frequent and bigger bets. With the metaverse evolving at pace, and Web 2.5 (a more interactive version of the web) already on the horizon, virtual sports gambling could soon become commonplace.

What Does the Research Say?

According to Deloitte’s 14th annual Tech Trends report, immersive internet will dominate the next decade. This report comprehensively looks at current trends in various sectors and their effects on business.

Real-World Examples of Immersive Marketing

Emerging immersive technologies in marketing and eCommerce channels by well-known companies have successfully driven customer engagement. It increases brand awareness and positively impacts basket value, making it a mainstream trend in the industry. Here are a few examples:

IKEA: In 2017, IKEA launched an augmented reality (AR) app that allowed customers to see how furniture would look in their homes before making a purchase.

Coca-Cola: In 2019, Coca-Cola created an immersive vending machine experience where customers could purchase a bottle of Coca-Cola and see it transformed into a virtual reality world.

Disney: Disney used augmented reality to promote the launch of its film “Frozen 2” by creating a virtual scavenger hunt in which users could find hidden characters from the movie in real-world locations using the AR feature on their smartphones.

The Future of Immersive Marketing

Businesses must proactively leverage technology to engage customers and create an unforgettable experience. AR try-on features have already seen a digital revolution in e-commerce. Many other industries will begin leveraging immersive technologies as part of their customer service offerings by 2023, creating enhanced digital experiences that drive customer engagement and loyalty.

Immersive technologies are transforming how brands interact with their customers and are becoming a crucial aspect of digital business; as Web 2.5 evolves and the metaverse grows, the trend will stick.

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