We were back at The O2 for the UK’s biggest Christmas party, Capital’s Jingle Bell Ball with Barclaycard. With performances from Dua Lipa, Coldplay, Sam Smith and Stormzy Global’s Marketing team wanted to bring the best of the action to as many platforms as possible. Maverick supplied a Dynamic CMS platform to the team that enabled them to share content direct from the stage within minutes of the artists strutting their stuff. With user experience always at the heart of what we do we made it easy for the marketing team to preview, edit and publish DOOH ads across the UK in just a few clicks.