Tag: Margin

Digital Strategy / 25th February 2026

Cybercriminals are no longer chasing the “big fish.” Large enterprises, with AI-driven Security Operations Centres (SOCs), layered defences, and deep pockets, have become harder targets. Mid-market firms, however, now bear the brunt of attacks—and the cost of inaction has never been higher.

Digital Strategy / 11th February 2026

When Meta declared its “year of efficiency” and AWS streamlined at scale, many saw it as a temporary correction. They were wrong. These were not seasonal trims; they were structural shifts in how the world’s most successful digital businesses deploy capital.